Discover the latest strategies in our 2024 edition of How to Sell on Amazon: https://www.youtube.com/watch?v=Yx1eLoNdfmc 👀 Want to see Jungle Scout in action? 🌟 GET JUNGLE SCOUT: https://junglescout.video/get-jungle-scout-2023 ****************** Imagine a blueprint, a step by step guide - a case study where we peel back the curtains and show you exactly what it takes to sell on Amazon. 💻 Welcome to the Million Dollar Case Study Season 5! 💻 Throughout this series, watch over Lenny's shoulder as he launches a new product on Amazon. You'll also get a deeper insight into the thinking behind each step - more than we’ve ever shown you before. There will be guests along the way to share their perspectives and sit down for Amazon Real Talk, discussing the pretty side and not so pretty side of selling on Amazon in 2020. In episode 7️⃣, watch as Lenny comes up with a brand name, signs up for Amazon Brand Registry by taking advantage of the IP Accelerator, & discusses all things regarding building a brand on Amazon. 0:00 Welcome to Episode 7 0:25 The 80/20 Rule 1:14 Amazon Store Names 2:14 How Customers Find your Product 3:09 Greg’s Take on Brands 3:58 Amazon Brand Registry 5:13 Amazon Real Talk: Brands vs. Random Products 8:25 Amazon Brand Registry, Trademarks, & what that means for Brand Names 9:36 Basic Trademark Search 11:23 What’s Important in a Brand Name 12:16 Tools for Choosing a Brand Name 12:26 Using these Tools 19:22 What our Brand Name will be! 20:35 Additional Brand Name Checks 21:53 What is a Trademark? 22:58 What does Amazon Brand Registry give you? 24:15 How do you get Amazon Brand Registry? 24:47 Using the IP Accelerator 31:41 Flashback: Lenny & Carrie Talk about Potential Packaging Ideas 33:09 Product Packaging 33:20 Why is Packaging Important on Amazon? 34:37 What We’ve Done for Packaging with our Past Products 37:21 Suffocation Warnings on Packaging 38:04 What We’re Doing for the Pee Pads 39:43 Should your Brand Name be on the Packaging? 40:15 Packaging Design Style 41:03 Where to Hire Professionals to Design your Packaging 42:28 Flashback: Lenny & Carrie Review Design Ideas 44:08 Product Packaging Tips 45:58 What Barcode do You Need on Your Packaging? 47:04 Seller Central Demo 50:14 Getting your Labels on your Product 51:02 How You Can Follow Along: the Million Dollar Case Study Challenge 51:32 What’s Coming Up Next Week 🗣 Join the Million Dollar Case Study Community: https://jnglsct.com/mdcs5-6 🗣 🎬 ADDITIONAL FREE VIDEO RESOURCES 🎬 ► Complete Guide to How to Sell on Amazon FBA for Beginners 2020: https://jnglsct.com/htsoa_3 📚 LEARN HOW TO SELL ON AMAZON FROM GREG MERCER 📚 📺 30+ hours of step by step video instruction 🖥 Monthly live Q&As 🥇 1 year of Jungle Scout 👩💻 VIP customer support 👥 Exclusive community ▶︎ Learn more here: https://jnglsct.com/freedom ☀️ WE’D LOVE TO CONNECT WITH YOU ☀️ Start Selling: http://jnglsct.com/start-selling Grow Your Business: http://jnglsct.com/amazon-sellers Instagram: http://jnglsct.com/ig Facebook: http://jnglsct.com/fb ✓ SUBSCRIBE TO OUR CHANNEL so you never miss a video: http://jnglsct.com/subscribe ✓ #JungleScout #AmazonFBA #HowtoSellonAmazon