What is logo design? How do you design a logo for your company? What is the logo design process? How do you present your logos to clients? A Logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns will work with designers at Blind– Emily and Min, to create logo explorations for Hamilton based on the visual direction the client has chosen. A new designer, Emanuele Ricci, will join the group and work on a hand-lettered logo to try and match the craftsman aesthetic Josh and Crysten have expressed a fondness to. 🎬 Episode breakdown: 00:51 - Previously On 01:21 - The Designers get their assignments 01:38 - Refining the final Stylescape 02:00 - What is the Logo Design process? 02:48 - Emanuele Ricci's background 03:27 - Emily presents her first round designs 05:10 - Min presents her first round designs 05:34 - Why have a simple, easily identifiable mark in the logo? 07:07 - Emanuele presents his first round designs 10:57 - Matthew and Ben decide to focus on the hand drawn logo 11:30 - Ben and Matthew give feedback on Emanuele's work 13:05 - Ben and Matthew present the first round logo's 13:41 - Breakdown of the 4 logo's being presented 15:00 - Josh and Crysten give feedback 17:18 - The group talks about colors 18:55 - Matthew works with Emanuele to revise the horseshoe logo 20:22 - Ben sends off the revisions to Hamilton 21:06 - Josh replies back with an unexpected curveball 24:08 - On our next episode – ✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo 👉 Need high-quality mockups for your next branding project? Find them through our Creative Market Affiliate link: https://goo.gl/g4jlTE 👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: http://share.epidemicsound.com/thefutur – 🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow Follow us: @mrbenburns @matthewencina @thefuturishere @manuricci_ (hand lettering artist) Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ #BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur – A note on Stylescapes: The “Stylescape” (mood board) is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright. === 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Visit our website: https://www.thefutur.com/ FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: https://webflow.grsm.io/thefutur Retro Supply Co.: http://bit.ly/2GW8gzR Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com/ Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne