How do you craft your estimates without going too low and putting the company at risk, but without going so high that you lose the bid? How do you find that balance in your estimates? More than likely, you will be working with hourly figures, so ask yourself what your company’s effective rate would be. What is the sweet spot where any lower would hurt the company, but still go high enough to make a decent profit. Knowing your sweet spot rate can be helpful if you want to give the client a discount. You might quote the client a break even price just to get them on board, in hopes of building a working relationship for future work. There may also be clients that you want to pass on. Some clients might not be the right fit for your company and your team, or you may not be the right fit for the project. Finding balance in your estimates can be tough, but it’s easier when you know what your company’s sweet spot is. Knowing how low you can go without hurting your company can provide you with a good starting point for determining your figure for the client. --- Featuring Robyn Birkedal Learn more: https://thedpm.com/