Learn more: http://www.policonomics.com/utility-maximisation/ Versión en español: https://www.youtube.com/watch?v=fBWCONBoO1E This video explains how utility maximisation works, both from the analytical and graphical points of view. We start analysing utility maximisation as the optimisation problem it is, followed by a graphical analysis of the optimum point of consumption. Related videos: -Utility function: https://www.youtube.com/watch?v=z0YUXlRUAA0 -Consumption duality: https://www.youtube.com/watch?v=YmORFrNr3gM Related articles: -Cost minimisation: http://www.policonomics.com/cost-minimisation/ -Utility function: http://www.policonomics.com/utility/ Thank you for watching! http://www.policonomics.com/ Learn, and enjoy!