When you hear the term “automotive marketing,” you probably think of funny Super Bowl commercials, big magazine spreads, and those jazzy internet ads. But those are just some of the many ways that car makers spend money to make money these days, and this week our “Over the Edge” guy Greg Carloss follows that money to some not-so obvious places. Check out more of Greg's Over the Edge segments on our website! https://motorweek.org/features/?_features=over_the_edge Find airdates on your local PBS station HERE: https://www.motorweek.org/about/station_listings/ Want to watch full episodes of MotorWeek? Download the PBS video app for FREE or watch here: https://www.pbs.org/show/motor-week/ Stay connected with MotorWeek on social media! Twitter (X): https://twitter.com/MotorWeek Facebook: https://www.facebook.com/MotorWeekTV Instagram: https://www.instagram.com/motorweek/ MotorWeek, PBS' award-winning weekly automotive magazine provides unbiased, consumer-oriented car news with feature stories on related topics.