How do we define and think about the “industrial metaverse”? Drawing on examples from Equinor, Mercedes-Benz, and Coca-Cola HBC, Judson Althoff, Microsoft’s EVP and chief commercial officer, walks through how the industrial metaverse bridges the physical and digital worlds, enabling humans and AI to work together to design, build, operate, and optimize physical systems using digital technologies. In the process, the industrial metaverse allows companies to produce products more effectively, more efficiently, and more sustainably than ever before. Subscribe to Microsoft on YouTube here: https://aka.ms/SubscribeToYouTube Follow us on social: LinkedIn: https://www.linkedin.com/company/microsoft/ Twitter: https://twitter.com/Microsoft Facebook: https://www.facebook.com/Microsoft/ Instagram: https://www.instagram.com/microsoft/ For more about Microsoft, our technology, and our mission, visit https://aka.ms/microsoftstories