Recorded in London, September 2015 Michael Bierut is a partner in the New York office of the international design consultancy Pentagram. Bierut began his career with the legendary designer Massimo Vignelli. In over 35 years of practice, he has worked for every kind of client imaginable, from professional football teams to academic research laboratories. He was elected to the Art Directors Club Hall of Fame in 2003 and was awarded the profession’s highest honor, the AIGA Medal, in 2006. Two years later, he was named winner in the Design Mind category of the Cooper Hewitt National Design Awards. A teacher at the Yale School of Art and a co-founder of the Design Observer website, Bierut is the author of Seventy-nine Short Essays on Design and the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design. The Design Observer Group: http://designobserver.com/ More details about Michael's new book: http://www.thamesandhudson.com/How_to_use_graphic_design_to_sell_things_explain_things_make_things_look_better_make_people_laugh_make_people_cry_and_every_once_in_a_while_change_the_world/9780500518267