AT&T has recently embarked on a journey of digital transformation, starting with the content landscape. In this fireside chat, Sanity’s CEO sits down with an executive from AT&T to learn more about their challenges and the success criteria they set, specifically exploring the role of content and what “content as data” means for the enterprise. What have they learned from their experiences and where are they headed? Learn more about how Sanity can help you build better digital experiences at https://www.sanity.io/.