Streaming has become this decade’s preferred way of listening to music. It’s an $11 billion dollar industry, making up 47% of global music industry revenues, and Spotify has become the clear winner globally in terms of paid subscribers. Taking on behemoths like Apple, Amazon and Google, Spotify has dominated the global streaming music industry with about 130 million premium subscribers world-wide. Recently, Spotify secured distribution deals with Joe Rogan and Kim Kardashian West to produce podcasts for the platform. Watch CNBC’s deep-dive into how Spotify started, how it became the audio leader, and where what’s to come next. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC How Spotify Dominates Apple, Google And Amazon In Music