Each year there is over $100M in coupon fraud in the United States. To combat this the retail industry, in conjunction with The Coupon Bureau, have looked to blockchain and distributed ledgers. Coming online in February of 2021, The Coupon Bureau introduced a new industry coupon type, the AI (8112) GS1 standard. The new standard uses Hedera to manage immutable and verifiable coupon records between retailers, manufacturers, point-of-sale systems, and clearinghouses. In this talk, The Coupon Bureau's Chief Integration Officer, Jeff Hudson will dive into: • Why the retail industry wanted a distributed ledger • How they use Hedera Consensus Service • The results of their trial in real-world grocery environments Developer resources: Chat: https://hedera.com/discord Docs: https://docs.hedera.com/guides GitHub: https://github.com/hashgraph Testnet Access: https://portal.hedera.com/ Join our community to learn more: Website: https://hedera.com/ Twitter: https://twitter.com/hedera LinkedIn: https://www.linkedin.com/company/hashgraph Facebook: https://www.facebook.com/hashgraph Telegram: https://t.me/hederahashgraph Discord: https://hedera.com/discord Medium: https://medium.com/hashgraph Whitepapers: https://hedera.com/papers #hederahashgraph #hbar #leemonbaird