USING VIDEO IN PUBLISHING: This short video by John Bond of Riverwinds Consulting discusses the uses of video in scholarly publishing. FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com JOHN'S NEW BOOK is “The Request for Proposal in Publishing: Managing the RFP Process” To find out more about the book: https://www.riverwindsconsulting.com/rfps/ Buy it at Amazon: https://www.amazon.com/Request-Proposal-Publishing-Managing-Process-ebook/dp/B071W7MBLM/ref=sr_1_1?s=books&ie=UTF8&qid=1497619963&sr=1-1&keywords=john+bond+rfps/ SEND IDEAS for John to discuss on Publishing Defined. Email him at jbond@riverwindsconsulting.com or see http://www.PublishingDefined.com/ CONNECT Twitter: https://twitter.com/JohnHBond/ LinkedIn: https://www.linkedin.com/in/johnbondnj/ Google+: https://plus.google.com/u/0/113338584717955505192/ Goodreads: https://www.goodreads.com/user/show/51052703-john-bond/ YouTube: null BOOKS by John Bond: The Story of You: http://www.booksbyjohnbond.com/the-story-of-you/about-the-book/ You Can Write and Publish a Book: http://www.booksbyjohnbond.com/you-can-write-and-publish-a-book/about-the-book/ TRANSCRIPT Hi there. I am John Bond from Riverwinds Consulting and this is Publishing Defined. Today I am going to talk about the many ways publishers can use video. Consumption of video has grown by leaps and bounds in recent years and publishing has taken notice. Academic publishers are increasingly using video to create or augment content as well as in their marketing efforts and for customer support. Here are a few ideas on how to add video to your organization’s offerings. From a content perspective, there are several avenues. In a previous video, I’ve discussed creating video abstracts for journal articles. These video abstracts can dramatically increase article downloads or views by engaging readers or subscribers. Also, supplemental content to books or journals can be video based, including instructor’s materials to textbooks. Organizations with news components might have news articles read aloud and captured on video. These videos can add new ways for visually oriented customers to consume news. From a marketing or sales perspective, there are some great uses of video. First are author or editor interviews about a product. Create a crisp and clean 5-minute video of the author of a new monograph. The author can discuss how the book came about, what its focus is, or its features and benefits. Let their passion come across. Or make short commercials about the publication, maybe one-minute long. Show shots of the cover, inside visual pages, supporting material, author bios, etc. with narration overlaid. Or create guides to using a product or publication. These can be lengthier, depending on complexity. They can cover tech support questions that have been received; or demonstrate how to use and navigate around a publication or product. Film events such as book releases or author signings. They help to humanize the authors or editors. Finally, be creative and take risks. Maybe sponsor a film competition based around a major product you are releasing. Or invite students to submit work. Try new things and post the results online....