Reggie Fils-Aimé talks about the bad state of the games industry in 2005 and Nintendo's precise strategies, only for everyone to ignore him, especially in the years that followed. Look up the business concepts of disruption, and check out the books "The Innovators Dilemma" and "Blue Ocean Strategy" he mentions. Links: http://www.blueoceanstrategy.com/about/tools/toolbox.html http://books.google.com/books?id=SIexi_qgq2gC http://hbswk.hbs.edu/item/4353.html