While working in the spirits world, Fords Gin founder Simon Ford noticed that bartenders had specific “go-to” gins for cocktails like martinis, gimlets, negronis, and G&Ts. So with the help of 8th-generation Master Distiller Charles Maxwell, he set out to make a super versatile “cocktail gin” that works seamlessly in both classic and modern gin cocktails. Crafted in London, the new take on a London Dry Gin is steeped with nine botanicals: a traditional base of juniper and coriander seed with notes of citrus (bitter orange, lemon, and grapefruit peel), florals (jasmine and orris), and spices (angelica & cassia) that are steeped together for 15 hours prior to distillation. Subscribe to FORBES: null Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com/ Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com/ Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.