Don Levin built a massive empire over the past 50 years with name brands including Zig-Zag, E-Z Wider and OCB. Not bad for a guy who doesn’t smoke pot. The man who sells the most rolling papers in the world is either exactly who you think he is or nothing at all. Yes, he has hung out with Hunter S. Thompson, partied at the Playboy Mansion, lost his car while high on edibles and had his warehouse raided by the feds. He has also bid on the Chicago Cubs with billionaire Mark Cuban and produced a handful of movies, including the 1986 Stephen King horror film Maximum Overdrive. And while he owns iconic brands known by stoners around the world—such as E-Z Wider, Zig-Zag, OCB and JOB—he doesn’t actually smoke weed. Or even know how to roll a jay. Read the full story on Forbes: https://www.forbes.com/sites/willyakowicz/2023/04/20/don-levin-billionaire-king-of-rolling-papers-zig-zag-ez-wider-republic/?sh=2276959b1ec9 Subscribe to FORBES: null Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com/ Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com/ Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.