Nursing perpetually faces a shortage; student applicant numbers are down nationally by 25% in 2017 and increasing demands on our healthcare services we have a problem? Of the 75% who want to become a nurse, only around 10% of those will be male. This alarming statistics has remained that way for a long time. My talk will focus on how society sees nursing and challenge perceptions that men may see when asked about nursing as a career, and how we can make nursing more acceptable to men by thinking radically about how we present nursing in the 21st Century. Sean has been a nurse for nearly 30 years, his background is in Neurosurgical, Trauma and Emergency Nursing. Sean trained at St Bartholomew’s Hospital in London and have worked in London, the USA and the East Midlands. His working career has included working as a nurse in junior and senior positions and he has held Healthcare Quality Improvement and Workforce Development positions in the USA and the UK. Now his passion is for teaching nursing and he has held positions as Assistant Professor of Nursing at Grand Canyon University in America, Lecturer in Nursing at the University of Nottingham and now Senior Lecturer in Nursing at the University of Lincoln. Sean also has a passion for equality in the workplace, this has included many opportunities to promote STEM based subjects and raising the profile of nursing as a scientific subject and a rewarding profession for all. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx