Why are people so allured to Alternative Medicine? The placebo effect is one of the central and most misunderstood reasons why. This video looks at what the placebo effect is and why it is vital that experimental studies include placebo controls when testing whether a treatment “works”. Facebook page: https://www.facebook.com/ScienceLiteracyChannel/ Twitter page: https://twitter.com/SciLiteracyChan Sources: 3:54: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2359128/ 4:41: https://www.cochrane.org/CD003974/COMMUN_placebo-interventions-for-all-clinical-conditions https://onlinelibrary.wiley.com/doi/full/10.1111/j.1365-2796.2004.01355.x