Since its commercial success in the early 1900s, peanut butter has become a mainstay in American pantries. It is mainly due to its affordability, convenience and taste. Its per-capita consumption in the U.S. far surpasses that of other countries, though its popularity is rising in countries like Mexico, China and Canada. Three brands hold the majority market share: Jif, Skippy and Peter Pan, and total revenue for spreadable peanut butter surpassed $2 billion dollars in 2022. The J.M. Smucker Company, which owns Jif, the number one peanut butter seller, also has big plans for its frozen PB&J sandwiches, Uncrustables. Peanut butter holds a 90% household penetration rate in the U.S. and has built a permanent legacy in all its forms. The spread is likely not going away anytime soon and will only continue to grow as it reaches newer audiences domestically and abroad. Chapters: 00:00 — Introduction 01:52 — Nuts for nut butter 04:14 — Battle of the brands 09:32 — Legacy Produced, Shot and Edited by: Natalie Rice Additional Camera: Charlotte Morabito Animation: Christina Locopo, Alexander Wood, Jason Reginato Senior Managing Producer: Tala Hadavi Additional Footage: The National Archives holdings, The Library of Congress, The New York Public Library Digital Collections, The J.M Smucker Company, Getty Images Additional Sourcing: Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food, Hormel Foods Co, The J.M Smucker Company, NIQ,, Hormel Foods Corp., The American Peanut Council » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC Why Americans Are Obsessed With Peanut Butter