Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: https://to.pbs.org/donateidea The animated GIF has had a long and fascinating history, but the GIF took a giant leap forward this year when it became part of the 2012 Presidential Election!!! This election season, GIFs of Obama, Romney, Biden and Ryan, populated not only Tumblr and Buzzfeed, but also media heavyweights like The Atlantic, Forbes, and The Wall Street Journal. It became the perfect vehicle to capture a reaction, a gaffe or hilarious election moment and stream it ad infinitum. Will the Graphics Interchange Format swing the election for Obama or Romney? Probably not, but it's a pretty bold step for our pal the GIF!!! Let us know what sorts of crazy ideas you have, about this episode and otherwise: Tweet at us! @pbsideachannel (yes, the longest twitter username ever) Email us! pbsideachannel [at] gmail [dot] com Hosted by Mike Rugnetta (@mikerugnetta) Made by Kornhaber Brown (http://www.kornhaberbrown.com/) Political GIF Archive: http://gifwich.com/archive Music Roglok: http://vimeo.com/musicstore/track/21166 Want some more Idea Channel? Here's Last Week's episode: "Is CSS and Website Design a Fashion Statement?" https://www.youtube.com/watch?v=6akcfoJ05Aw Want another one? Here ya go: "How are Justin Bieber, Franz Liszt and Jerusalem Connected?" https://www.youtube.com/watch?v=I9QhyDdWbBY Here's Some More: "Can Dungeons and Dragons Make You A Confident & Successful Person?" https://www.youtube.com/watch?v=VFtlDhksGHA