ARRI’s new Impression V Filters provide a cost-effective way to deconstruct the digital image and achieve multiple creative looks with just one set of Signature lenses. In this Tech Talk, cinematographer and ARRI Cinema Lens Specialist Art Adams introduces a new line of Impression Filters and demonstrates how these additional optical elements can detune the lenses in a controllable way, whether the goal is to make skin tones even more gentle and forgiving, or to create a particular mood with unusual focus characteristics. Learn more on our website: www.arri.com/impressionfilters Explore our Image Comparison Tool for Impression V Filters: https://arri.link/3vQlzfx