📮 JOIN MY (FREE) EMAIL CLUB https://enricotartarotti.com/email-club/?utm_source=desc-link Exclusive videos and thoughts about tech, behind the scenes of how I make videos and building stuff on the internet 🖖 Hey! I'm Enrico and I am a Product Manager working in tech. On this channel I go behind the scenes of the design, psychology and stories behind technology and the products we use everyday. WhatsApp is a weird one. It's the most innocuous and boring app ever, with no crazy features, seemingly so similar to thousands of other chat apps, but it managed to break out of the noise and become the messaging standard for most of the world. How? In this video I go behind the scenes of WhatsApp, to understand the secret behind its success, how it got to 2B users with such a small team and their unique product philosophy ► GEAR AND SOFTWARE I USE https://enricotartarotti.com/tech/ ► INSTAGRAM https://instagram.com/enritarta ► WEBSITE https://enricotartarotti.com/ ► 1-1 CONSULTING https://enricotartarotti.com/1-1-consulting/ ► REACH OUT enricotartarottibusiness@gmail.com