Yeti makes a variety of products, but it’s best known for its line of coolers that run from $200 to $1,300. Founded in 2006, the Austin, Texas company builds products that are part cult status symbol, part functional tool for those who appreciate the outdoors. Yeti enthusiasts include celebrities like Reese Witherspoon, Sandra Bullock, Matt Damon, Jimmy Kimmel, and hunting enthusiast Joe Rogan, who praised the coolers on his podcast in April 2018. Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt How Yeti Became A Billion Dollar Business