When Daniela Corrente founded Reel, she wanted to shift how we approach shopping. Her company is a platform that helps folks avoid going into debt for big purchases by focusing on incremental, recurring saving. So how is the platform doing in a year when the economy is in rough shape, and shoppers are more conscious of where their money goes? For more interviews with entrepreneurs and founders, go to npr.org/howibuiltthis Follow How I Built This: • Listen to How I Built This: npr.org/howibuiltthis • Twitter: https://twitter.com/HowIBuiltThis • Facebook: https://www.facebook.com/howibuiltthis ------------------------------------------------------ Follow NPR elsewhere, too: • Twitter: https://twitter.com/npr • Facebook: https://www.facebook.com/NPR • Instagram: https://www.instagram.com/npr/ • Tumblr: http://npr.tumblr.com/ • Snapchat: https://www.snapchat.com/add/npr ABOUT NPR NPR connects to audiences on the air, on demand, online, and in person. More than 26 million radio listeners tune in to NPR stations each week and more than 36 million unique visitors access NPR.org each month making NPR one of the most trusted sources of news and insights on life and the arts. NPR is also the leading publisher of podcasts, with 36 original shows and an average of 4 million listeners per week. NPR shares compelling stories, audio and photos with millions of social media users on Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat; NPR News and NPR One apps, online streaming, podcasts, iTunes radio and connected car dashboards help meet audiences where they are. NPR's live events bring to the stage two-way conversations between NPR hosts and the audience in collaboration with the public radio Member Station community. This robust access to public service journalism makes NPR an indispensable resource in the media landscape.