In this video, I share how I use the competitor report section in Local Falcon to get an idea of the competition for a target keyword. I like to use this report because it helps me see who wins via the SoLV (share of local voice) so I can review their listings and look for gaps in their strategy. In this example, the top competitors rank with a 30% SoLV, which tells me nobody is running away with their local SEO strategy. Some of the things that I reviewed via the competitor report are below. 1) Photos 2) Review (how recent and if the owner is responding to them) 3) Primary category 4) Services 5) Products 6) Q and A's 7) Updates 8) Descriptions I also review the website for a few competitors to look for "content gaps." Content gaps include weak content, missing header tags, images not optimized, weak title tags, and much more. Finally, I like to spend 10% of my time looking at Bing. Bing Places for Business does not pull in Google Reviews, so I like to see if a competitor is getting reviews from Facebook or TripAdvisor. If you want Local SEO help for your website, you can visit my service page. https://www.tmblast.com/services/ny-local-seo/ Interested in a Free Local SEO Audit? https://www.tmblast.com/services/free-local-seo-audit/ Want to learn more about Greg Kristan from TM Blast? https://www.tmblast.com/about-this-site/greg/