Ben & Jerry’s hasn’t shied away from taking a stand on social causes. WSJ’s Annie Gasparro explains how that’s helped the brand remain a leader in the U.S. ice cream market, despite some backlash against its political stances. Illustration: Adele Morgan The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com/ Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM #BenAndJerrys #EconomicsOf #WSJ