As the AI story continues to unfold, it’s time to look beyond the hype. How do marketers benefit from AI, and how will they be able to use it in future? We invited Googlers with product knowhow and agency marketers using AI day-to-day to share their insights with us. In Talking AI, our three-part podcast series hosted by IAB Europe CMO, Helen Mussard, we uncover how to: better understand consumer search behaviours thanks to advanced language modelling optimise bidding strategies with predictive AI to reach high-value customers drive performance and creativity in your advertising assets with generative AI.
