This short series is part of our comprehensive Free Course on "Marketing & Consumer Psychology: 50+ Biases to Drive Buyer Behaviour": https://www.youtube.com/playlist?list... The Course includes 56 Videos: 1. The Illusion of "Free Will": Conscious vs. Unconscious decision making 2. The Purple Cow: How Remarkable Products Spark Consumer Desire (and Sales!) via Marketing Psychology 3. The Mood Heuristic: Understand how Mood Drives Consumer Buyer behaviours via Marketing Psychology 4. The Psychology of Fear: How Fear Drives Consumer Buyer behaviours (and Sales) in Marketing 5. Reciprocity & inverted reciprocity: Influence Consumer Buyer behaviours via Marketing Psychology 6. The Psychology of Copy on Feelings: How Website Content Drives Buyer Behaviours in Marketing 7. Psychological Impact of Images on Feelings: How Images Drive Buyer Behaviors (& Sales) in Marketing 8. Psychological Impact of Video on Feelings: How Videos Drive Buyer Behaviours (& Sales) in Marketing 9. Psychological Impact of Sound on Feelings: How Sound Drives Buyer Behaviours (& Sales) in Marketing 10. Psychological Impact of Familiarity Bias - How It Drives Buyer Behaviours (& Sales) in Marketing 11. Confirmation Bias: How First Impressions Drive Buyer Behaviour & Perceptions in Marketing Psychology 12. Availability Bias: What You Remember First Drives Buyer Behaviour via Marketing Psychology 13. The Recency Bias - How Last Impressions Drive Buyer Behaviour & Perceptions via Marketing Psychology 14. The Hallo Effect - How Relevant beats Cool to Drive Customer Behaviour via Marketing Psychology 15. Don't Make Me Think: The World Gets Faster & Impact of Speed in Marketing & Consumer Psychology 16. Emotional Contagion: Monkey see, monkey do 17. The Psychology of Colours on Driving Buyer Behaviour: Not Everyone Sees Red 18. Interesting Psychology Biases (Overview): Driving Customer Behaviour with Marketing Psychology 19. The Psychology of Rewards on Loyalty: Beware the Large Incentive Trap 20. The Psychology of FREE products: When it Works, When it Doesn't & How To Make It Work in Marketing 21. The Principle of (Wrong) Associations: How It Drives Consumer Perceptions & Behaviour in Marketing 22. The Psychology behind Relativity: How Relativity Drives Consumer Perceptions & Sales in Marketing 23. The Psychology behind Probabilities: Why They Suck & How To Drive Behaviour & Sales in Marketing 24. The Psychology of (Un) Reasonable Requests: How Giving People Any Reason Can Influence Behaviour 25. The Psychology of Framing requests: How it Changes/Drives Consumer Buying Behaviours in Marketing 26. The Psychological Impact of Asking Questions: How Questions Influence Consumer Behaviour 27. The Ascending Model: Don't invite them into your bed on the first date 28. The Classical Conditioning principle (But when you get them in your bed...don't go spoil it all) 29. The (surprising) Psychology behind Scarcity: How Scarcity Drives Buyer Behaviour in Marketing 30. Myth of "Less is More" / The "Sources of Power" Paradox (When Less Info is More, and Viceversa) 31. Monkey do, Monkey believe: The Endowment Effect & Its Impact on Driving Buyer Behaviour in Marketing 32. The Psychology behind "The White Bear Challenge" - A Surprising Effect on Memory 33. The (Fascinating) Psychology behind Expectations: How they Drive & Change Consumer Perceptions 34. The Long Tail 35. The Psychology Of (Perceived) Similarity: Growing a Social Media Base and Following 35. The 3 Degrees of Influence Principle: Growing a Social Media Base by Looking Beyond Your Friends 37. The Psychology behind Empathy & Adverse Experience Traps 38. Obedience to Authority (a Disturbing Experiment) 39. Psychology Principles & Biases driving Social Media Growth - Quick Overview 40. The Psychology behind Reviews: Follow the Herd? 41. The Psychology behind Reviews: An (un)conscious Process of Making Decisions & Forming Perceptions 42. Psychology behind Reviews: The Funny (and Powerful) Effect of Anchoring in Driving Buyer Behaviours 43. The Psychology behind Reviews: How The Primacy Effect Drives Buyer Behaviour & Sales in Marketing 44. Cognitive Dissonance: How the Brain Infers Preferences (includes an interesting fMRI Study) 45. The Psychology behind the Sunk Cost Fallacy 46. The Zeigarnik Effect 47. Psychology behind the Contrast Bias 48. Psychology of Side-by-side Comparisons 49. The Psychology behind Door-in-the-Face 50. The Diminishing Sensitivity bias 51. The Psychology behind the "Other People's Money" effect 52. The (unexpected) Psychology behind Social Values 53. The "Make Them Work For It" effect: The connection between Joining Marines & Driving Engagement 54. The Psychology behind Willpower: How Illusions of Self-Control Help Marketers Sell More 55. Psychology behind (an illusion of) Willpower: A Disturbing Experiment 56. Top Psychological Principles & Biased Driving Consumer Behaviour
